Sketch is part of design and Semiotics

[[abstract]]This paper looked at the role of sketch in relation to design. It is found that sketch, is notonly a tool for representing idea but also can be a link between creation and communication fordeveloping idea, especially in the stage of ideas development. An experiment of asking design students to transform from a figurative drawing of elephant toproduct design sketches was carryout. Data gained from the experiment was summarized andanalyzed.Major findings from this experiment include:(1) Sketch or drawing process of the transformation between signs, in this case is the figurativedrawing of elephant and the abstract forms of designed product, is the main focus of the theoryof Semiotics.(2) Sketching by lines is easier than by using coloring in initiating idea development.(3) Through sketching it is possible to transform the original meaning gained from figurativedrawing to new meaning of the intended product design