The Influence of The Information Search Behavior Satisfaction of Travel Blogs on Travel Intention

[[abstract]]Traditional tourism information focused on print ads, guide books, newspapers and magazines. The Internet provides a new, immediate, convenient, and dynamic travel information dissemination platform. The rise of travel blogs greatly improves the interaction of the message spread. The sources of travel information are more diverse. Everyone can share their real travel experiences with others through travel blogs.In this study, the travel blog information search was the subject, and the travel blog information search behavior was divided into three parts: the motivations of the tourist information, the quality and richness of the tourist information, and tourist information elements. This study was to investigate the relationship of the importance and satisfaction of travel blogs information search behavior and to explore the influence of the information search behavior satisfaction on the travel intention and willingness to recommend, in order to provide the reference of travel bloggers.This study adopted the questionnaire survey, including of the 401 effective samples to target the users who have the experiences of travel blogs. The factor analysis, independent sample t test, one-way ANOVA, the important - performance analysis and multiple regression analysis were used in this study. The study indicated that the Web experience, the different demographic characteristics and life cycle of different families were significantly different in travel blogs information search behavior. Tourist type preferences were significantly different in the importance, but not in the satisfaction. Different demographic characteristics, Tourist type preferences, life cycle of different families had significant differences in travel intention. The information search behavior satisfaction of travel blogs has positive influence on travel intention