Investigating the Usage Intention of Smart Phone Applications

[[abstract]]In this era of easy access to numerous information and technology advancement, smart phone has become a necessity for everyday life. This has not developed into a new way of the usage of smart phone but also brought infinite career opportunities for numerous software makers. Recently, countless social networks on the internet has grown massively. It has attracted a tremendous amount of users as of this day, the easy access to smart phones, social network has become one of the most popular applications specifically used for smart phones. This research applies Decision Making Trial and Evaluation Laboratory (DEMATEL) technique for analyzing the relationship among factors of social networking service in mobile applications of mobile social networking. In addition, this study also included four dimensions criteria and sixteen criteria. The result shows that the service ability to the spiritual experience has a high cause and effect relationship; customer communication has low effectiveness on spiritual experience. The research further points out that users has high level of importance towards service ability, and in this certain aspect, browsing ability is most importance for the users. However, customer communication is most easily affected by service ability, system ability, and spiritual experience. Practical and research implications are also offered