The Effects of Different Lifestyles of Dog Owners with on their Purchasing Behaviors of Pet Goods

[[abstract]]The main purpose of this study is to explore whether dog owners purchasing behaviors for pet goods would be affected due to their different lifestyles. First, the researcher conducts literature reviews, collecting relevant information to design questionnaires. Second, the researcher collects the sample questionnaires by means of paper questionnaires. Finally, they are analyzed to reach a conclusion. This study consists of three types of dog owners with different lifestyles. Group 1 is highly favored, group 2 is function-oriented, and group 3 is to offer appropriate care. Group 1 is mostly single women in their twenties. They have higher consumer purchasing power on pet food, supplies, health food products, health care, and pet grooming than group 2 and group 3. They seldom take the price of the pet goods into consideration, shopping in the pet stores most of the time. Group 2 has lower consumer purchasing power on pet supplies and price sensitive. They often buy pet goods in the supermarkets. The study shows that that dog owners with different lifestyles have different demographic variables and they shop differently depending on their lifestyles