A Study of Recreation Involvement and Health Promotion Affect Willingness of Participation on Wellness Tourism

[[abstract]]According to the American Medical Association reprot that the stress caused by the symptoms of 50%. From the physiological, leisure can reduce fatigue, and psychological perspective, the leisure to vent feelings. Health care become an important part of tourism projects. Health tourism not only travel but also including to both physical and mental health. This study takes “ELM” as the basic structure to explore select of health tourism. This study use questionnaire survey. And start in February 26, 2010 until April 23, 2010. After that, questionnaires have 238, but effective questionnaires have 212, effectively accounted 25%. The results of this study are listed as follows: 1. The central routes of high involvement are glad to participate in leisure and recreation, the respondents have strong incentive to participate. It deal with health tourism information, so its affect higher then on low involvement than those who come to the higher. 2. Peripheral routes the health needs of the lower involvement of relatively large, the respondents for the health of tourism motivation and information processing motivation is weak, so the impact of high involvement than in those latter years. 3. Central routes clue high demand has the strong handling ability and the health related knowledge, “ participates” compared to “Non participates” obviously affect attitude of “the health care tourism participate willingness”