A Study of Key Success Factors of Golf Range based on Resource-Based Theory

[[abstract]]The key success factors of golf range operation are the main focus of the study. The study discovers the efficiency of how golf range is operated and understands how golf ranges effectively use of its resources. This study is based on Verdin and Williamson’s (1992) resource based theory of competitive advantage, competitive advantages in the golf range are divided into five main categories/criteria. Through AHP analysis it showed that the key success factors on operating a golf range is mainly based on the relationship of its consumers, good management of the high-profile customers, good reputation and low service charges will increase long-term customer loyalty and boost the market share of the golf range. Another interesting result also pointed out the good relationship with golf-related industries or forming alliances will increase consumer spending at the golf range, which may possible enhance the efficiency of the operating management for the golf range. Finally, based on the conclusions and recommendations provided from the managers or operators, we concluded the importance or attention for operating a golf range, and follow by future direction of operating a golf range