The Study of Applying Analytic Hierarchy Process for Key Factors in Parents to Choose Cram Schools

[[abstract]]In 2009 Taiwan, the short-term cram schools have 18,197, just ten years growth as much as 266%, and that including computer, language, talent and professional skills of the cram schools. To bring more competition as the business environment change and low birth rate problems in cram schools industry. Furthermore, parents often do not know how to choice, because the marketing and various courses are diverse from cram schools industry. Therefore, this study collected the past researchers to research the key factors for parents to choose cram schools, and further applying of analytic hierarchy process for more in-depth systematic evaluation. And then, the results will be more accurate grasp of the key points of the parents, and get the best improvement in the direction, and to reduce expense between resources and costs for cram schools industry. Finally, the result to show of this study is that “capability approach” is the most important factor and the “teaching service” is least important factor in parents choose the cream schools