A study of Relationship between User's Motivation and Perceived Credibility of Political Blog.

[[abstract]]Weblog has been a very popular medium for candidates to do their campaigns in recent years. During the Three-in-One election last year (2009) in Taiwan, many candidates employed Weblog to issue news or communicated with voters. In the field of Communication research, media credibility has been an important topic which starts from the persuasion research in 1950s to recent studies of internet. Based on the literature of credibility research, the current study employed an online survey during the month right before the 2009 election in Taiwan to investigate users’ perceived credibility of political blogs and the relationship between factors of media reliance and use motivation. The current research found that younger voters tended to perceive a political blog with higher credibility, and their using motivation tended to be information searching. Most voters relied on TV to get information, and the perceived credibility of political blog by users who mainly relied on TV was significantly lower than users who relied on weblog. Based on findings, more discussions were included