[[abstract]]The traditional importance-performance analysis (IPA) uses the mean ratings of importance and performance to construct a two-dimensional grid by identifying improvement opportunities and guiding strategic planning efforts. The point estimates of importance and performance vary from sample to sample such that the numerical analyses are different based upon different samples. Thus, using point estimates for items might lead the management to make false decisions. This study integrates confidence intervals and IPA to reduce the variability which enables the decision maker much easier to identify the strengths and weaknesses based upon the sample of size used. Moreover, the assumptions of equal and unequal population variances for c...
[[abstract]]Importance–performance analysis (IPA) is very useful for practitioners to improve servic...
The purpose of the research is to examine the perception of customer service. Importance Performance...
Customer satisfaction is comparison between customer's expected performance and actual performance. ...
[[abstract]]The traditional importance-performance analysis (IPA) uses the mean ratings of importanc...
[[abstract]]The traditional importance–performance analysis (IPA) uses the mean ratings of importanc...
Importance–performance analysis (IPA) is an analytic technique that generates a two-dimensional impo...
[[abstract]]There are three constructs in our study. The first construct is to evaluate the service ...
[[abstract]]In a traditional importance-performance analysis (IPA), the information of uncertainty f...
[[abstract]]Importance–performance analysis (IPA) is a simple and effective technique that can be ap...
[[abstract]]Since the surge of leisure industry, the relative service quality is also taken more ser...
[[abstract]]This study has two main parts. The first one is the descriptive statistics of basic info...
Importance-performance analysis (IPA) is a simple marketing tool commonly used to identify the main ...
[[abstract]]The traditional importance-performance analysis (IPA) uses the mean ratings of importanc...
[[abstract]]By the Importance-Performance Analysis (IPA), the major strengths can be found and maint...
[[abstract]]Importance-performance analysis (IPA) was applied to evaluate the service quality of Kuo...
[[abstract]]Importance–performance analysis (IPA) is very useful for practitioners to improve servic...
The purpose of the research is to examine the perception of customer service. Importance Performance...
Customer satisfaction is comparison between customer's expected performance and actual performance. ...
[[abstract]]The traditional importance-performance analysis (IPA) uses the mean ratings of importanc...
[[abstract]]The traditional importance–performance analysis (IPA) uses the mean ratings of importanc...
Importance–performance analysis (IPA) is an analytic technique that generates a two-dimensional impo...
[[abstract]]There are three constructs in our study. The first construct is to evaluate the service ...
[[abstract]]In a traditional importance-performance analysis (IPA), the information of uncertainty f...
[[abstract]]Importance–performance analysis (IPA) is a simple and effective technique that can be ap...
[[abstract]]Since the surge of leisure industry, the relative service quality is also taken more ser...
[[abstract]]This study has two main parts. The first one is the descriptive statistics of basic info...
Importance-performance analysis (IPA) is a simple marketing tool commonly used to identify the main ...
[[abstract]]The traditional importance-performance analysis (IPA) uses the mean ratings of importanc...
[[abstract]]By the Importance-Performance Analysis (IPA), the major strengths can be found and maint...
[[abstract]]Importance-performance analysis (IPA) was applied to evaluate the service quality of Kuo...
[[abstract]]Importance–performance analysis (IPA) is very useful for practitioners to improve servic...
The purpose of the research is to examine the perception of customer service. Importance Performance...
Customer satisfaction is comparison between customer's expected performance and actual performance. ...
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