The Study of Experiential Marketing by Kano Model-Take the Holiday Swimming Pool in Taichung County for Examplec

[[abstract]]The swimming pool belongs to the highly service industry, and it suitable Kano?s model and Experiential MarketingThis study applies Kano?s model to classify the quality attributes as must-be quality, one-dimensional quality, attractive quality, indifferent quality and reverse quality. It is proven that the two-dimensional quality model addressed by Dr. Kano is an effective tool to analyze customer requirement. This research take?PZB service quality model?and ?SERVQUL? as the foundation, the construction applies the quantity form of this research, and explore experiential marketing of Holiday Swimming Pool.The results of this study are showed below, male customers is more than female customers.The majority of the consumers were aged 31-40. Most of the consumers had a university education. Most of the consumers made 30000-50000 monthly. We found that these quality elements reveal two-dimensional characteristics. Briefly, swimming pool offering only basic service or facilities is not competitive on the market. On the contrary, swimming pool that support unique customized services attracts more customers and is viewed as most competitive