A Case Study on the Private Senior High School for Enrollment Marketing

[[abstract]]The purpose of the research is to find out the market division of private high school?s students, besides; it will analyze the acceptable enrollment marketing and finding the school?s marketing strategy. The research gave out 1112 questionnaires and 745 were avail. By using SPSS 10.0, analyzed though descriptive statistics, one-way ANOVA and T-test. The conclusion as follows: 1.every subject?s target market of the school shall draw up different separate market by gender, inhabitation, the way of enrolling and test. In this way, we should use different enrollment marketing ways to match with different enrolling objects. 2.female students pay the most attention to the security maintenance of the school campus and the convenience of school bus. The marketing should consider the factor of good grades can get the scholarship and the factor of encourage enrollment. The third grade students in junior high emphases on coming enrollment The enrollment marketing strategy should reach in Taichung county, Taichung city, and Nantou county to deliver school?s handbooks. Marketing strategy should make fine enrollment posters which content with school?s distinguishing features and deliverer commemorative pens or fans with school?s information to increase students? impression. 3.after the students enter the school, the points of view in their parents? and teachers? are getting improvement, so the school should take more interaction with the community and the media to promote the image of the school to increase the understanding of students, the parents and the teachers, as well as to input more studying desires