A Study on the Traveler?s Consumer Behavior in Ken-Ting

[[abstract]]Concepts and reserches of lifestyle have been widely discussed in the social scientific literature. Quite a few reserches on constructing useful vacation lifestylescales have been conducted by Eurppean and American researchers.This research is mainly through the angle of family's life cycle, the relation of the living type attitude and its travel consumer behavior that what has been come to understand different ethnicity and visitor for holidays spends holidays. Study of the tourist market of the area in of Kun Ding as an example, in order to call on the visitors of the area of Ken-Ting, it regard visitors' family life cycle as separate category parameters , separate and describe every category with demographic parameters and travel behavior. This research descriptive questionnaire as the data collecting tool, are tested by a sample of the Kenting?s Travelers during Feburary in 2005 and then modified.According to this preliminary study, and results as follows: ??) With different family life cycle category, on lodging expense and accommodation on ordinary days and companion's project, there are noticeable on holiday on ordinary days; There is no noticeable difference in the number of times for the in-country travel and source of information for holidays.Different family life cycle among families shows a noticeable different in the family holiday style factor. ??) The attitude between the category comsumer holiday styleshow no noticeable different in the type, frequency of in-country travel and source of information. However, there is a positive correlation with the ordinary day lodging accommodation expenses and travel companion.Difference in the living style attitude on a family holidays, positive correlation appears between the travel consumer behavior on travelling in-country, the number of times, travel companion and source of information for holidays. ??) Difference holiday style for persons who enjoy better living style, a positive correlation appears with the common traveling consumer in the lodging expenses area on ordinary days