A Study on the Strategy of the Sustainable Development for Tao-Mi Eco-Village

[[abstract]]After suffering from the earthquake in 1999, the Tao-Mi Eco-village had changed to ecology-driven development, which is one of the most attractive re-engineering communities in Taiwan. Although the venture of the Tao-Mi Eco-village resulted from economy concern, it took ecology, society, and spiritual culture into consideration to reach the idea of sustainable development and meet with the world tide of environment protection. Therefore, this study first examined the strategies of sustainable development from the managerial viewpoint, provide the Eco-village with not only the ideas of expansion in the future but also an example to the other communities in Taiwan. By means of both the induction, analysis of literatures and the in-depth interview of those people with different backgrounds, including the Endemic Species Research Institution of Agriculture Committee, the New Homeland Foundation, the Tao-Mi Community Development Association, this study adopts qualitative method to achieve the purposes of research: to find out the Core Values and influences of the Tao-Mi Eco-village, to understand the key factors of its advancement, to uncover its primary competition, and bring up its perpetual advanced strategy. In the end, the conclusion puts a stress on the Value to bring on the meaning and worth of the Tao-Mi Eco-village growth. According to the study, the Core Values were once the main characteristic of the progressive process of the village, which changed the ideas and behaviors of the residents, maintained their active participations, and established their perceptions of the entire community. In addition, the enhancement and insistence of its distinction are to be found as the prime competitiveness of the village. Along with its successful achievements and the advantages from the development, just like most of the other communities, the Eco-village has encountered the conflicts of interests. However, at this stage the most urgent problems to be resolved are how to insist on and implement its Core Values and how to re-engineer its organizations and policies. For the sustainable progress of the village, there are five recommended strategies: (1) Insist on and intensify the Eco-centered missions and goals, so that market segmentation can be strengthened. (2) Stress the importance of intangible assets, and achieve superior competitiveness with the unique brand. (3)Improve the training for human resources and integrate the organization to encourage the residents' participation. (4) Take a cooperative strategy of Blue Sea instead of Red Sea (5) Innovate the operations to attract consumers. In terms of the Value of the strategic prime point, the Value and Worth of the Tao-Mi are as follows: (1) The establishment of the Eco-village is a right thing which we should insist on. And it is never too late to do right things. (2) The Core Value inspires infinite possibilities (3) Self-Sustaining is basic to achieve real sustainable development. (4) The best policy is to keep flexibility to face problems and resolve them