[[abstract]]Health is paid much more attention to by modern people than before, and the value of its business opportunities for each year is up to NT.$ 25 billions, of which a year of market sales for essence food is about 2 billions. Therefore, with respect to potential market development of chicken essence, food businesses actively try to make chicken essence everyday food suitable to drink as usual, not only drinking during particular time such as for examination, supplement of physical strength, and illness, etc.. However, there are a large number of differences among various brands of chicken essence products, and how do consumers value each characteristic of chicken essence? This is the primary motive for this research. This document ...
Understanding consumer desires is important for effective positioning of goods and services in vario...
Booming economic growth and rising consumer incomes have impacted food preferences and purchasing be...
In a global economy food origin is gaining increasing attention as determining purchase criterion in...
[[abstract]]The market of Chicken Essence goes through the price competition, channel improves, the ...
This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean ...
Quality has often been viewed as dependent on the level of product attributes. (Hauser et al, 1983, ...
In sub-Saharan Africa, chicken meat is one of the important sources of protein and has great potenti...
The purpose of freezing chicken is to maintain nutrition, texture and longer freshness. Although fre...
Sustainable marketing emphasizes how businesses convey the concept of sustainability to consumers th...
Chicken meat consumption has increased substantially in the last decades due to farming and processi...
The research “Marketing Suggestions for Home Original Chicken, Hefei China” was commissioned by Home...
The food industry's focus has shifted to growth, profits and efficiency through new production proce...
Despite the rising interest in the concept of cultured meat, there remains scant information about w...
The aim of this study was to disseminate knowledge regarding the perceptions of Spanish consumers of...
In this study, we explored the willingness to pay (WTP) for broilers raised under the high welfare s...
Understanding consumer desires is important for effective positioning of goods and services in vario...
Booming economic growth and rising consumer incomes have impacted food preferences and purchasing be...
In a global economy food origin is gaining increasing attention as determining purchase criterion in...
[[abstract]]The market of Chicken Essence goes through the price competition, channel improves, the ...
This study examined how chicken breed affects consumer behavior. The breeds evaluated were a Korean ...
Quality has often been viewed as dependent on the level of product attributes. (Hauser et al, 1983, ...
In sub-Saharan Africa, chicken meat is one of the important sources of protein and has great potenti...
The purpose of freezing chicken is to maintain nutrition, texture and longer freshness. Although fre...
Sustainable marketing emphasizes how businesses convey the concept of sustainability to consumers th...
Chicken meat consumption has increased substantially in the last decades due to farming and processi...
The research “Marketing Suggestions for Home Original Chicken, Hefei China” was commissioned by Home...
The food industry's focus has shifted to growth, profits and efficiency through new production proce...
Despite the rising interest in the concept of cultured meat, there remains scant information about w...
The aim of this study was to disseminate knowledge regarding the perceptions of Spanish consumers of...
In this study, we explored the willingness to pay (WTP) for broilers raised under the high welfare s...
Understanding consumer desires is important for effective positioning of goods and services in vario...
Booming economic growth and rising consumer incomes have impacted food preferences and purchasing be...
In a global economy food origin is gaining increasing attention as determining purchase criterion in...
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