An empirical research of the relationship among corporate culture organizational structure E-business strategy and operational performance

[[abstract]]The purpose of this research is to study how a company?s culture and organizational structure choose e-business strategy and influence operational performance using e-processes that promotes operational effectiveness and maintains competitive advantages, and the relations between these four factors. This research uses the degree of service, effectiveness, sincerity and cooperation to evaluate a company?s culture; degree of authorization, regularity and integration to evaluate the organization; cost orientation, marketing difference and innovative difference to evaluate the e-business strategy; and finance, operation, customers and personnel factors to evaluate operational effectiveness. This research used the machinery industry in Taichung county and city as study population. We obtained 187 samples through in-depth interview and questionnaire surveys. We used SPSS10.0 and LISREL software to analyze the data and test the hypothesis. This research has the following conclusions: 1.The great majority are middle-small size enterprises in the machinery industry. The relationship among the company?s culture, organizational structure, the e-strategy and operations has full structure and close interaction. 2.A company?s culture and organizational structure are obviously closely related, especially the degree of authorization and integration in the organizational structure. 3.This research proposes e-strategies for different organizational structures. 4.Finance and operations mainly evaluate operational effectiveness. 5.Company?s structure and adapted e-strategy are obviously closely related. A small sample group mostly uses a cost orientation strategy