An Evaluating for Foreign Investment Entry Strategy-Applying Analytic Network Process

[[abstract]]The foreign entry mode choice is an important decision in international strategic because of its concerning with performance and survival of a firm. The existing foreign direct investment literatures lack entire and systematical evaluation framework with corresponding factors. When firms decide entry foreign market need consider different factors which are interaction with multiple criteria. For these reasons, this study utilize Analytic Network Process (ANP) approach to design foreign entry model evaluation framework in which are embedded interaction and feedback. This model can very efficient integrate different expert and scholar option and provide objectively decision consideration under vary entry model. The results of this study found that expert and scholar have different focus which covers: (1)within Greenfield mode, evaluators are most emphasis on technology, unique of technology, adequate infrastructure, incentive policy of host country, and adopting common manufacturing technologies, respectively; (2)within joint venture mode, evaluators are most emphasis on invest environment of host country, ability of learning advance technology, competition intensity, incentive policy of host country, and adopting common manufacturing technologies, respectively; (3)within merge & acquisition mode, evaluators are most emphasis on technology, ability of technology innovation, market potential, global market concentration, and utilizing common resource of R&D, respectively. However, two factors include global supply chain management and culture similarity are the least emphasis on the above three entry mode