Tea-drinking habit and tea products consumption ? The difference between foreigners and natives in Taiwan

[[abstract]]The objective of this study is to realize the tea-drinking habit and tea product consumption in Taiwan. Object of study have been divided two groups, consumers who are foreigners and natives living people in Taiwan. Compare to difference between foreigners and natives in Taiwan. We are used following statistics methods for test like Descriptive Statistics, Chi-Square test, one-way ANOVA, t test and path analysis. The research results show as: In foreigners: They are usually drink green tea, milk tea and black tea. Supermarket is the most to purchase place of canned tradition tea and tea bag. Convenience store is the most to purchase beverage tea. The tea-drinking habit will not affect the information used for foreigner. In natives: They are usually drink green tea, oolong tea and flavored tea. Tea store (tea grower) is the most to purchase place of canned tradition tea. Shopping mall is the most to purchase tea bag. Convenience store is the most to purchase place of beverage tea. The tea-drinking habit will affect the information used for natives. No matter foreigners or natives who based on their own experience and the suggestions of family and friends as the main influence factor while buying tea product. In three tea product consumer groups, the motivation of purchase will affect the information used, tea-drinking habit will affect the purchase of evaluation, the loyalty of customer will affect the purchase of evaluation