Investigating the global strategy of ?Yung Shin Pharmaceutical?by the resource based theory

[[abstract]]The coming of globalization, pharmaceutical industry not only has to encounter the change of outer environment, but also has to promote managerial ability to deal with the distribution of resources inside the organization to cope with all kinds of operating crisis and risk raised by the encountering of globalizing competitive environment. In the need of society, Taiwan is facing a trend of downsizing birth rate and an increasing aging population gradually in the recent years, which also brings up the need for medicine and care. To the pharmaceutical industry, it is believed that the national market can not reach the scaled economy. In addition, the technology can not be effectively improved and so it is difficult to open oversea markets. Furthermore, the practice of health and care regulations such as medicine pricing standard, medicine classification, separation of clinic and pharmacy and so on, causes a reform of pharmaceutical market and brings a great shock to the industry. The study is based on the Resource-Based Theory, and making an observation to the leader of pharmaceutical industry ?Yung Shin Pharmaceutical on how Yung Shin Pharmaceutical can breakthrough the encountering of the competition between the foreign invested pharmaceutical facilities and national pharmaceutical facilities, and still maintain the leading position in the industry, as well, is capable of using the globalizing strategy to setup subsidiaries in Malaysia, States and China. For Malaysia is the first base oversea for A company, the study also emphasizes on the analysis of Yung Shin Pharmaceutical on the decision making of subsidiary setup in Malaysia, to discuss the strategic choice and resource application for an organization in order to achieve the expected growth and extension, and to ensure the development and correct direction of the industry. Then hope to understand the identification and operation of the critical resource in an organization, to further discussion of the moving on into global market by taking the competitive advantage of extensive resources