The Design of the Balance Scorecard Applied to the Metal Chip Conveyors Industry?The Case Study for A Company

[[abstract]]At the beginning of year 1990, Kaplan & Norton submitted a project of Balanced Scorecard, which expatiated to combine expertising business operational performance on the directions of customers, internal running of business and external growth learning excepting financial balanced focus. This theory had been attracted attention as well as applied widely by groves of academy and foreign middle/large scaled enterprises. But referring to domestic enterprises, although there are many companies established in the market, however, whether the executives have considered next direction to face so intensively global competition to keep long term management? The industry of Metal Chip Conveyors based on running with middle/large scaled companies in Taiwan, but it owns without the position of leading. The enterprises must make every effort to find new and advanced strategy to fight against the competitors. This project is performed with typical case by making deeply interview and cognizance. In order to understand the details of operational strategy for this industry, and further apply SWOT along with 5-forced analysis to confirm its responded strategy, the Balanced Scorecard is adopted to be responsible for combining functions of strategic management. Hope to focus through the operational strategy to assist with the typical case to promote the operational performance for becoming distinguished business. This way will be provided to other related enterprises for making reference. Please find the demonstration created from the theory of Balanced Scorecard as follows. 1.It?s an ideal structure for Balanced Scorecard, and can?t match completely with practical application. 2.The discrepancy of business culture against founder spirit had formed disproportion on the face of square structure. 3.Revolution of organization must be cooperated by all of the staff, and keep improving continuously. 4.Build the information platform, and enforce the qualitative research. 5.Thinking of industrial competition and promotion of personal core skill