The Influence of Physical Attractiveness and Cosmetic Aesthetic Plastic Surgery Attitude on Cosmetic Surgery Tour Participation of Females

[[abstract]]With the change of economic environment and the upgrade of life quality, more and more people who satisfy with the basic physiological needs, start to pursuit of luxury and high levels of demand about remodeling appearance. On the market, cosmetic surgery service industries are rapidly rising. Many companies are rushed into this new market potentially, and popularize cosmetic surgery tour. Travel agency combines with cosmetic surgery agency to provide cosmetic surgery tour which accord with traveler?s need. Appearance plays an important role of relationship. What females care about the appearance is beauty or ugly. When the appearance and the body are not conforming to self- expectation or the expectation of modern society, females would like to change themselves by cosmetic plastic surgery. This study explores the relationship among physical attractiveness, cosmetic plastic surgery attitudes, and cosmetic surgery tour participation. After the analysis of documented research paper, a structured questionnaire (physical attractiveness scale, cosmetic plastic surgery attitudes scale and cosmetic surgery tour participation scale) was designed to collect the data form females who have worked among 3 years, a total number of 390 valid samples were obtained on April, 2008. The results present that females pay more attention to their appearance, believe that appearance will influence on career and human relationship, and the less satisfaction with their bodies. In this part, females have positive attitude as to improvement result of their appearance, but they have negative attitude towards cosmetic medical technique. Women, for participating in the travel for cosmetic surgery, will be mostly on the low side, and South Korea becomes Taiwanese women first choice to participate in cosmetic surgery. About these factors which affect female cosmetic surgery tour participation, ?appearance satisfaction? will have negative effect on cosmetic surgery tour participation directly. ?The influence of appearance on career and human relationship? will directly influence on attitudes for cosmetic plastic surgery, and also influence their cosmetic surgery tour participation due to attitude for cosmetic plastic surgery. In conclusion, it can make the reference for the travel agency to develop the market of related travel product