The Study of Quality Accreditation for Taiwan?s Bed and Breakfast

[[abstract]]The two-day weekend has now been present in Taiwan for many years, giving people more leisure time with more emphasis on quality of life. The demand for leisure activities has gradually increased, encouraging the development of various types of leisure and tourism industries. In the rural tourism accommodations market, B&B has transitioned from supplying eating and lodging only to providing better service quality and life style. Because B&B operation is different from hotel management, hotel evolution standards would not be proper to accredit B&B. This research considers many dimensions to sift the indicators adapted for national conditions to establish suitable and applicable accreditation and standards. This study integrates the Modified Delphi Method and Fuzzy Analytic Hierarchy Process Methodology (which consists of four dimensions) to develop performance indicators for bed-and-breakfast operations. The 3 rounds of Delphi questionnaires were mailed to experts in leisure or recreation, innkeepers and B&B administrators to identify the key indicators for developing a complete B&B accreditation framework. The result induced 4 dimensions, 11 sub-performances, and 49 detail indicators to explain the sub-performances. This study measured the performances and factor weights to establish an accreditation framework. The Fuzzy AHP application process was applied to measure the weights. The result shows the weights of the four dimensions as follows: ?0.245 of environmental facilities,? ?0.286 of management characteristics,? ?0.337 of service quality,? ?0.132 of community identification.? The sub-performance weight key factors were as follows: ?0.191 of theme characteristics,? ?0.153 of flesh ware,? ?0.112 of interaction.? According the weights and results, this research could provide B&B accreditation and standard operating processes that matched international B&B assessment systems. Moreover, the quality assurance of customer rights protection was identified. Therefore, we can expect to frame a Taiwan B&B brand image for global marketing