This paper presents a description and an empirical evaluation of a new stochastic model of brand choice, the new-trier model, developed to model the purchasing process following the first purchase of an unfamiliar (to the purchaser) brand. Empirical analysis and model refinement yields several interesting insights into consumer decision processes. Several managerial applications of the model are considered.
The thesis presents a unified approach to stochastic modeling of consumers\u27 buying behavior, base...
The use of nonparametric methods, which posit fewer assumptions and greater model flexibility than p...
The objective of this dissertation is to develop a modeling framework for forecasting and diagnostic...
This paper develops alternative brand purchase models. These models are based on distinct assumption...
A stochastic model of consumer purchase behavior for frequently purchased, low cost products is deve...
A very parsimonious first-order multibrand model of the individual consumer for frequently purchased...
This paper proposes a new, more general model of consumer brand choice behavior. The model is a comp...
This paper proposes a brand choice model to aid in the prelaunch manage-ment of a new consumer durab...
Here a brief recapitulation of the study of brand choice processes is given, and the major conclusio...
A stochastic model of purchase behavior is developed to aid marketing managers analyze and predict c...
The authors develop and test a probabilistic model of purchase incidence and brand choice for freque...
The purpose of this research is to analyse, discuss and extend the analytical methodology associated...
Numerous studies have been conducted concerning the Markov chain brand switching model and its role ...
This paper investigates the order of the brand choice process at the individual family level using a...
Using data collected from a major supermarket chain, a regression model is estimated to describe buy...
The thesis presents a unified approach to stochastic modeling of consumers\u27 buying behavior, base...
The use of nonparametric methods, which posit fewer assumptions and greater model flexibility than p...
The objective of this dissertation is to develop a modeling framework for forecasting and diagnostic...
This paper develops alternative brand purchase models. These models are based on distinct assumption...
A stochastic model of consumer purchase behavior for frequently purchased, low cost products is deve...
A very parsimonious first-order multibrand model of the individual consumer for frequently purchased...
This paper proposes a new, more general model of consumer brand choice behavior. The model is a comp...
This paper proposes a brand choice model to aid in the prelaunch manage-ment of a new consumer durab...
Here a brief recapitulation of the study of brand choice processes is given, and the major conclusio...
A stochastic model of purchase behavior is developed to aid marketing managers analyze and predict c...
The authors develop and test a probabilistic model of purchase incidence and brand choice for freque...
The purpose of this research is to analyse, discuss and extend the analytical methodology associated...
Numerous studies have been conducted concerning the Markov chain brand switching model and its role ...
This paper investigates the order of the brand choice process at the individual family level using a...
Using data collected from a major supermarket chain, a regression model is estimated to describe buy...
The thesis presents a unified approach to stochastic modeling of consumers\u27 buying behavior, base...
The use of nonparametric methods, which posit fewer assumptions and greater model flexibility than p...
The objective of this dissertation is to develop a modeling framework for forecasting and diagnostic...
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