This study investigates the impact of management support systems (MSS) on managerial decision-making. We hypothesize that the success of MSS depends on the extent to which they match with the problem-solving modes that are employed by managerial decision-makers. A problem-solving mode is a cognitive model that characterizes the problem-solving process of a manager. We test our hypothesis in the field of marketing by analyzing data of 38 management support systems. The results confirm our hypothesis implying that a demand-oriented approach to the design and implementation of management support systems is important for these systems to be successful. The demand-side perspective on management support systems developed in this paper offers help...
In the open space of decision support system the mental impression of a manager-s decision has been ...
textabstractWe study how and why model-based Decision Support Systems (DSSs) influence managerial de...
There have been many investigations into decision support systems and the range of benefits they can...
textabstractMarketing management support systems (MMSS) are computer-enabled devices that help marke...
This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framew...
The organisational decision making environment is complex, and decision makers must deal with uncert...
A Marketing Management Support Systems can be defined as any device combining (i) information techno...
This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framew...
Modern research has engendered frameworks, such as the management support system (MSS), that are des...
Through an experimental inquiry, this paper explores the effects on marketing management decision ma...
Through an experimental inquiry, this paper explores the effects on marketing management decision ma...
textabstractA Marketing Management Support Systems can be defined as any device combining (i) inform...
textabstractThis paper deals with marketing decision support systems (MDSS) in companies. In a conce...
argues that the use of computer-based systems for management decision support has increased rapidly ...
Marketing decision makers are confronted with an increasing amount of information. This leads to a c...
In the open space of decision support system the mental impression of a manager-s decision has been ...
textabstractWe study how and why model-based Decision Support Systems (DSSs) influence managerial de...
There have been many investigations into decision support systems and the range of benefits they can...
textabstractMarketing management support systems (MMSS) are computer-enabled devices that help marke...
This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framew...
The organisational decision making environment is complex, and decision makers must deal with uncert...
A Marketing Management Support Systems can be defined as any device combining (i) information techno...
This paper deals with marketing decision support systems (MDSS) in companies. In a conceptual framew...
Modern research has engendered frameworks, such as the management support system (MSS), that are des...
Through an experimental inquiry, this paper explores the effects on marketing management decision ma...
Through an experimental inquiry, this paper explores the effects on marketing management decision ma...
textabstractA Marketing Management Support Systems can be defined as any device combining (i) inform...
textabstractThis paper deals with marketing decision support systems (MDSS) in companies. In a conce...
argues that the use of computer-based systems for management decision support has increased rapidly ...
Marketing decision makers are confronted with an increasing amount of information. This leads to a c...
In the open space of decision support system the mental impression of a manager-s decision has been ...
textabstractWe study how and why model-based Decision Support Systems (DSSs) influence managerial de...
There have been many investigations into decision support systems and the range of benefits they can...