"Books and articles referred to in the text or recommended for further reading": p. 306-309.Mode of access: Internet
"Books and bulletins for reference and supplementary reading" : p. 363-364.Mode of access: Internet
"A course of reading in general literature": p. [366]-371.Mode of access: Internet
Includes bibliographical references (p. [201]-206) and index.Mode of access: Internet
"Books and articles referred to in the text or recommended for further reading": p. 303-309.Mode of ...
Plates printed on both sides."Books on advertising and salesmanship": p. 313-316.Mode of access: Int...
"Bibliography and suggested collateral readings": p. 737-749.Mode of access: Internet
Printed on one side of leaf only."References": 3d prelim. leaf.Mode of access: Internet
[v. 1] Fundamental principles; advertising mediums.- [v. 2] Methods of appeal; outdoor, street car a...
Plates printed on both sides."Classified list of periodicals": p. 87-133.Mode of access: Internet
Previous editions published under title: Effective advertising.Mode of access: Internet
p. 83-84, advertising matter."Good books for a newspaper man to read": p. [82].Mode of access: Inter...
Includes bibliographical references and indexes.Includes bibliographical references and indexes.Mode...
"Suggested readings" at end of all but one of the chapters.Mode of access: Internet
2d ed. has title: Problems in marketing.Bibliography: p. 355-357.Mode of access: Internet
p. 447-452, advertising matter."Books and journals we recommend (for reference)": p. 446.Mode of acc...
"Books and bulletins for reference and supplementary reading" : p. 363-364.Mode of access: Internet
"A course of reading in general literature": p. [366]-371.Mode of access: Internet
Includes bibliographical references (p. [201]-206) and index.Mode of access: Internet
"Books and articles referred to in the text or recommended for further reading": p. 303-309.Mode of ...
Plates printed on both sides."Books on advertising and salesmanship": p. 313-316.Mode of access: Int...
"Bibliography and suggested collateral readings": p. 737-749.Mode of access: Internet
Printed on one side of leaf only."References": 3d prelim. leaf.Mode of access: Internet
[v. 1] Fundamental principles; advertising mediums.- [v. 2] Methods of appeal; outdoor, street car a...
Plates printed on both sides."Classified list of periodicals": p. 87-133.Mode of access: Internet
Previous editions published under title: Effective advertising.Mode of access: Internet
p. 83-84, advertising matter."Good books for a newspaper man to read": p. [82].Mode of access: Inter...
Includes bibliographical references and indexes.Includes bibliographical references and indexes.Mode...
"Suggested readings" at end of all but one of the chapters.Mode of access: Internet
2d ed. has title: Problems in marketing.Bibliography: p. 355-357.Mode of access: Internet
p. 447-452, advertising matter."Books and journals we recommend (for reference)": p. 446.Mode of acc...
"Books and bulletins for reference and supplementary reading" : p. 363-364.Mode of access: Internet
"A course of reading in general literature": p. [366]-371.Mode of access: Internet
Includes bibliographical references (p. [201]-206) and index.Mode of access: Internet