Add to ORKGThis study shows how the mix of advertising and research that maximizes net revenue for a commodity can be approximated for given values of market prices, margins and quantities, along with price elasticities of supply and demand, and the elasticity of demand with respect to advertising and the elasticity of supply and the price margin with respect to research.advertising dollars, allocation, orange juice industry, Agribusiness,
generic advertising, Florida grapefruit, Agribusiness, Demand and Price Analysis,
This paper discusses the long-run impact of generic advertising for orange juice in the United State...
The distribution of coupons offering customers the orange juice market in recent years, which is a r...
This study shows how the mix of advertising and research that maximizes net revenue for a commodity ...
This study considers the allocation of Florida citrus‐grower money between advertising and research ...
In this study, an OJ model was developed to examine the optimal advertising-research mix to maximize...
The benefits to Florida orange growers of generic orange juice advertising are assessed using additi...
Florida’s citrus industry has a long history of using generic advertising as a primary instrument fo...
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U...
Separate demand equations for national brand and private label frozen concentrated orange juice were...
Each year many agricultural commodity juice movement. To implement these marketing groups spend mill...
Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cockt...
Excerpts from the report Preface: This is one of a group of studies conducted by the U. S. Departme...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
generic advertising, Florida grapefruit, Agribusiness, Demand and Price Analysis,
This paper discusses the long-run impact of generic advertising for orange juice in the United State...
The distribution of coupons offering customers the orange juice market in recent years, which is a r...
This study shows how the mix of advertising and research that maximizes net revenue for a commodity ...
This study considers the allocation of Florida citrus‐grower money between advertising and research ...
In this study, an OJ model was developed to examine the optimal advertising-research mix to maximize...
The benefits to Florida orange growers of generic orange juice advertising are assessed using additi...
Florida’s citrus industry has a long history of using generic advertising as a primary instrument fo...
In this study, the impacts of Florida Department of Citrus (FDOC) orange juice (OJ) advertising on U...
Separate demand equations for national brand and private label frozen concentrated orange juice were...
Each year many agricultural commodity juice movement. To implement these marketing groups spend mill...
Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cockt...
Excerpts from the report Preface: This is one of a group of studies conducted by the U. S. Departme...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
This case study provides a thorough description of the U.S. orange juice industry, and focuses on Fl...
generic advertising, Florida grapefruit, Agribusiness, Demand and Price Analysis,
This paper discusses the long-run impact of generic advertising for orange juice in the United State...
The distribution of coupons offering customers the orange juice market in recent years, which is a r...