Rural tourism in Hungary: the key of competitiveness

The purpose of this study is to examine the competitiveness of village tourism destination in Hungary utilizing comparative and competitive advantages as the theoretical base. The study identifies the key success factors, touches upon possible problems and puts forward solution for these. The presupposition of the author is that rural tourism can be competitive only if it creates value both for demand and supply side and if the actors of the rural area cooperate their activities. The author emphasizes the role of suitable competences and resources.rural tourism, competitiveness, success, cooperation, Hungary