Export marketing : lessons from Europe /

Based on a seminar held at the University of Illinois at Urbana-Champaign Oct. 31-Nov. 3, 1978, and sponsored by the Executive Development Center of the College of Commerce and Business Administration of the University of Illinois.Includes bibliographical references.Emerging importance of export marketing for U.S. products / Jagdish N. Sheth -- Export for the small company / George Holz -- World trade in perspective / Lawrence A. Walker -- Export promotion in the Federal Republic of Germany / Jens Luebbert -- The role of governments in promoting exports / Lawrence A. Walker and Hanns-Martin Schoenfeld -- Exporting German coffee to traditionally tea-drinking Japanese / Hans Gunther Meissner -- European export strategies of leading Danish companies / Flemming Hansen -- Dersan A.S. Istanbul / Robert Schild and Ernest Kulhavy -- Exporting switches and sockets to the Middle East and Africa / Stanley R. Hill -- Export promotion for concrete formwork by an Austrian producer / Alfred Schweiger and Gunther Schweiger -- How to succeed in export marketing / Jagdish N. Sheth and Hanns-Martin Schoenfeld.Mode of access: Internet