Fruit and Vegetable Consumption by Low-Income Americans: Would a Price Reduction Make a Difference?

Americans’ diets, particularly those of low-income households, fall short of Government recommendations in the quantity of fruits and vegetables consumed. Some proposals suggest that a price subsidy for those products would encourage low-income Americans to consume more of them. This study estimated that a 10-percent subsidy would encourage low-income Americans to increase their consumption of fruits by 2.1-5.2 percent and vegetables by 2.1-4.9 percent. The annual cost of such a subsidy for low-income Americans would be about $310 million for fruits and $270 million for vegetables. And most would still not meet Federal dietary recommendations.Price subsidy, demand elasticity, food consumption, fruits and vegetables, low income, Homescan Data, Supplemental Nutrition Assistance Program (SNAP), National Health and Nutrition Examination Survey (NHANES), and MyPyramid, Agricultural and Food Policy, Consumer/Household Economics, Demand and Price Analysis,