VALORIZING ENTREPRENEURIAL POTENTIAL OF THE CENTRALREGION - PARTNERSHIP BETWEEN UNIVERSITY AND BUSINESS ENVIRONMENT AS SUPPORTING ELEMENT OF THE ENTREPRENEURIAL CULTURE

The core of the economic growth is the nation entrepreneurial potential and itsforce of creation and qualities. The enthusiasm and imagination of the entrepreneurs that arecapable of accomplishing their dreams is the key element that leads a business to successbecoming in this way model of success for the future generations. Building the reliance between desire and reality, beginner entrepreneurs have to relyon solid basis such as business plan well elaborated, good practices and IT instruments. Onceestablished and adopted these elements, entrepreneurs and managers can apply their ownabilities in increasing a business and lead it towards success. So, leader entrepreneurs build success companies that are generating economicchanges and create working places but they are contributing to the improvement of theircommunities. Dynamic, flexibility, innovation spirit, orientation capacity towards the clientsneed or the quick reaction in market adaption represents the definitely characteristics of thesecompanies. Although the small and medium enterprises sector is one of the most affected by theeffects of the economic crisis, present situation can be considered as an opportunity for smalland medium companies in identifying and quick response to the market changes in findingflexible and innovative ways of developing activities.entrepreneurial potential, partnership, entrepreneurial culture