Advertising, Brand awareness, Perceived quality, Dynamic panel data methods, L15, C23, H37,
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International audienceThe aim of this article is to investigate the influence of advertising spendin...
This paper presents an empirical investigation to study the effects of advertisement on brand equity...
This paper deals with the extended audience of advertising. More specifically, it examines how consu...
We use a panel data set that combines annual brand-level advertising ex-penditures for over three hu...
We use a panel data set that combines annual brand-level advertising expenditures for over three hun...
Exposure to a brand has been shown to affect customers' behaviour towards it, and advertisements hav...
Exposure to a brand has been shown to affect customers' behaviour towards it, and advertisements hav...
textabstractUsing weekly data on advertising expenditures in various media and response data on awar...
This study aims to determine whether the ads, and family’s effect in the form of brand awareness an...
data collection. The guidance provided by the editor, associate editor, and two anonymous reviewers ...
This paper evaluates the effect of advertising on brand equity. The effect of advertising on brand e...
This paper is aimed to review and construct a theoretical model of the effects of advertising and sa...
Many studies have quantified the effects of TV ad spending or gross rating points on brand sales. Ye...
Advertising is one of the aspects that are important to the company in its marketing activities. Now...
This paper investigates claims that firm-specific effects in advertising-sales models can be attribu...
International audienceThe aim of this article is to investigate the influence of advertising spendin...
This paper presents an empirical investigation to study the effects of advertisement on brand equity...
This paper deals with the extended audience of advertising. More specifically, it examines how consu...
We use a panel data set that combines annual brand-level advertising ex-penditures for over three hu...
We use a panel data set that combines annual brand-level advertising expenditures for over three hun...
Exposure to a brand has been shown to affect customers' behaviour towards it, and advertisements hav...
Exposure to a brand has been shown to affect customers' behaviour towards it, and advertisements hav...
textabstractUsing weekly data on advertising expenditures in various media and response data on awar...
This study aims to determine whether the ads, and family’s effect in the form of brand awareness an...
data collection. The guidance provided by the editor, associate editor, and two anonymous reviewers ...
This paper evaluates the effect of advertising on brand equity. The effect of advertising on brand e...
This paper is aimed to review and construct a theoretical model of the effects of advertising and sa...
Many studies have quantified the effects of TV ad spending or gross rating points on brand sales. Ye...
Advertising is one of the aspects that are important to the company in its marketing activities. Now...
This paper investigates claims that firm-specific effects in advertising-sales models can be attribu...
International audienceThe aim of this article is to investigate the influence of advertising spendin...
This paper presents an empirical investigation to study the effects of advertisement on brand equity...
This paper deals with the extended audience of advertising. More specifically, it examines how consu...
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