The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust
- Yu-Shan Chen
DOIAbstract
green brand image, green satisfaction, green trust, green brand equity, green marketing,
green brand image, green satisfaction, green trust, green brand equity, green marketing,
To explore the interpretative factors in Bangladesh to investigate the impact of these determinants ...
Green marketing is currently one of the most powerful strategies in the corporate world as it respon...
This study seeks to validate previous reports by demonstrating a connection between broad consumer v...
The knowledge of and interest in environmental sustainability has increased in the past years, which...
The urgent concerns for environmental issues and growing demand for green products have made compan...
The purpose of this study was to identify the effects of green brand image on the green brand equity...
This study aimed to identify the relationships between green brand dimension (green brand awareness,...
I study the important brand-building relationship between consumer characteristics and the green 4 P...
The growing awareness of green marketing due to the serious environmental degradation caused by the ...
This study aims to examine the influence of green brand image, green satisfaction, and green trust t...
This master thesis investigates the effect of green initiative and brand image separately and jointl...
Brand equity merupakan penambahan nilai padanama merek sebuah produk. Suatu brand dengan ekuitasyang...
This research aimed to examine the influence of green brand image, green satisfaction, green trust t...
The concept of Green Brand Equity is based on the assumption that customers will be more favorable t...
[[abstract]]This paper applies perceived risk theory to explore the relationships among green percei...
To explore the interpretative factors in Bangladesh to investigate the impact of these determinants ...
Green marketing is currently one of the most powerful strategies in the corporate world as it respon...
This study seeks to validate previous reports by demonstrating a connection between broad consumer v...
The knowledge of and interest in environmental sustainability has increased in the past years, which...
The urgent concerns for environmental issues and growing demand for green products have made compan...
The purpose of this study was to identify the effects of green brand image on the green brand equity...
This study aimed to identify the relationships between green brand dimension (green brand awareness,...
I study the important brand-building relationship between consumer characteristics and the green 4 P...
The growing awareness of green marketing due to the serious environmental degradation caused by the ...
This study aims to examine the influence of green brand image, green satisfaction, and green trust t...
This master thesis investigates the effect of green initiative and brand image separately and jointl...
Brand equity merupakan penambahan nilai padanama merek sebuah produk. Suatu brand dengan ekuitasyang...
This research aimed to examine the influence of green brand image, green satisfaction, green trust t...
The concept of Green Brand Equity is based on the assumption that customers will be more favorable t...
[[abstract]]This paper applies perceived risk theory to explore the relationships among green percei...
To explore the interpretative factors in Bangladesh to investigate the impact of these determinants ...
Green marketing is currently one of the most powerful strategies in the corporate world as it respon...
This study seeks to validate previous reports by demonstrating a connection between broad consumer v...
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