Representation of the financial crisis: Effect on social representations of savings and credit

In the context of the financial crisis, the social representation of the crisis is studied with the representation and behavior towards credit and savings, of a sample of 375 participants. From the results, two types of consumers appear: the first group is worried of the consequences of the crisis, while the second group is not. The representation of credit of the first group of participants is somewhat influenced by their representation of the crisis, but does not lead to a different type of behavior in terms of credit taking; the representation of saving is not influenced by this fright variable.Financial crisis Credit Savings Social representations