Companies around the globe are embracing and adapting social media for many different intentions: customer service, marketing, internal communications, public relations or corporate social responsibility, etc. It is now a reality that social media is channging the way stakeholders and companies communicate daily, providing opportunities for collaboration, participation, interactivity, and engagement. Therefore, social media is conceived today in the corporate world as a strategic communication partner, driving new and unique possibilities for organizations to engage stakeholders in conversations. We are witnesses of a new digital era where consumers are becoming active users rather than passive individuals, changing dramatically how...
Por su imparable crecimiento, la herramienta de microblogging Twitter se ha convertido en un canal i...
Los medios sociales ofrecen una oportunidad para la comunicación corporativa en el contexto de la We...
[ES]El presente TFG plantea un análisis de la utilización de las redes sociales dentro de la estrate...
Companies around the globe are embracing and adapting social media for many differentintentions: cus...
Compañías alrededor del mundo están utilizando los medios sociales para diferentes propósitos: servi...
Plataformas sociales como Facebook o Twitter se han convertido en canales imprescindibles en las est...
Big data, Internet of Things, bots... Public relations are facing the new challenges of the Industry...
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the ...
Social media offer an opportunity for corporate communication in the context of Web 2.0, where image...
RESUMEN: El presente trabajo aborda el estudio de las redes sociales utilizadas como estrategia empr...
Social media is a reality in the information society. This research focuses in how the development o...
Social media is a reality in the information society. This research focuses in how the development o...
Findings of this research show that the use of social media by American companies is ...
RESUMEN: Las Redes Sociales, constituyen una herramienta de comunicación empresarial de RSC en const...
Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização Publicidade e Re...
Por su imparable crecimiento, la herramienta de microblogging Twitter se ha convertido en un canal i...
Los medios sociales ofrecen una oportunidad para la comunicación corporativa en el contexto de la We...
[ES]El presente TFG plantea un análisis de la utilización de las redes sociales dentro de la estrate...
Companies around the globe are embracing and adapting social media for many differentintentions: cus...
Compañías alrededor del mundo están utilizando los medios sociales para diferentes propósitos: servi...
Plataformas sociales como Facebook o Twitter se han convertido en canales imprescindibles en las est...
Big data, Internet of Things, bots... Public relations are facing the new challenges of the Industry...
Corporate Social Responsibility (CSR) can be defined as a responsible way of doing business and the ...
Social media offer an opportunity for corporate communication in the context of Web 2.0, where image...
RESUMEN: El presente trabajo aborda el estudio de las redes sociales utilizadas como estrategia empr...
Social media is a reality in the information society. This research focuses in how the development o...
Social media is a reality in the information society. This research focuses in how the development o...
Findings of this research show that the use of social media by American companies is ...
RESUMEN: Las Redes Sociales, constituyen una herramienta de comunicación empresarial de RSC en const...
Relatório de estágio de mestrado em Ciências da Comunicação (área de especialização Publicidade e Re...
Por su imparable crecimiento, la herramienta de microblogging Twitter se ha convertido en un canal i...
Los medios sociales ofrecen una oportunidad para la comunicación corporativa en el contexto de la We...
[ES]El presente TFG plantea un análisis de la utilización de las redes sociales dentro de la estrate...