Add to ORKGLocal gamblers are an important market segment for casino marketers providing a reliable source of revenue during slow periods. This paper presents selected gaming behavior of local residents in the Las Vegas area, linking socio-demographic characteristics with gaming behavior. In addition, this article examines the relationships of Las Vegas area locals and their visiting friends and family members in two aspects. First, we identified the influence local residents have on visiting friends and family in terms of recommendations made regarding gambling in general and specific gaming locations. Second, this article describes how visiting friends and family influence local residents in terms of gaming behavior and additional spending
This study presents a new customer segmentation model for the North American gaming industry based o...
Stakeholders of the hospitality industry, defined as owners and managers of hotels and restaurants, ...
Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism en...
The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue ...
The purpose of this exploratory study was to identify any association between the type of game landb...
The family market in Las Vegas is controversial. However, it already exists. It represents 8 percent...
The research results reported in this article indicate significant relationships between entertainme...
Over the past two decades, 28 states have joined Nevada and New Jersey in legalizing casino gambling...
Totaling over 63 million, Generation Y, also known as the Millennial Generation, is the new generati...
A household survey in the mid-Colorado River communities of Laughlin, Nevada and Bullhead City, Ariz...
Gaming is a revenue driver for many areas, as it is in Oklahoma. This study seeks to provide a comp...
The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For t...
This article discusses the viability of targeting heavy spenders on non-gaming products and services...
Using a sample of 449 Las Vegas and Clark County, Nevada, residents ages 55 and older, the authors e...
This research is an exploratory study based upon a casino player database, which seeks to examine ca...
This study presents a new customer segmentation model for the North American gaming industry based o...
Stakeholders of the hospitality industry, defined as owners and managers of hotels and restaurants, ...
Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism en...
The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue ...
The purpose of this exploratory study was to identify any association between the type of game landb...
The family market in Las Vegas is controversial. However, it already exists. It represents 8 percent...
The research results reported in this article indicate significant relationships between entertainme...
Over the past two decades, 28 states have joined Nevada and New Jersey in legalizing casino gambling...
Totaling over 63 million, Generation Y, also known as the Millennial Generation, is the new generati...
A household survey in the mid-Colorado River communities of Laughlin, Nevada and Bullhead City, Ariz...
Gaming is a revenue driver for many areas, as it is in Oklahoma. This study seeks to provide a comp...
The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For t...
This article discusses the viability of targeting heavy spenders on non-gaming products and services...
Using a sample of 449 Las Vegas and Clark County, Nevada, residents ages 55 and older, the authors e...
This research is an exploratory study based upon a casino player database, which seeks to examine ca...
This study presents a new customer segmentation model for the North American gaming industry based o...
Stakeholders of the hospitality industry, defined as owners and managers of hotels and restaurants, ...
Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism en...