Perception of Macao Teachers and Students Regarding Gaming Operators\u27 Social Responsibility

The study brings to the forefront a discussion of corporate social responsibility of gaming operators. It assessed Macao high school students\u27 and teachers\u27 perceptions of the extent of social responsibility being exercised by the six local gaming operators, as well as their support for the operators, and desire for further gaming investment and work opportunities in the gaming sector. The majority of the respondents were not aware of gaming operators exercising socially responsible activities. Among those who were, the majority perceived that only one company was involved and none has participated in protecting the environment, beautifying the city, creating a harmonious environment, treating local staff fairly, and promoting responsible gambling. Five social responsibility factors were identified. Poisson regression analysis indicated that perception of gaming operators\u27 being considerate of Macao\u27s interests was influenced significantly by their contribution to three socially responsible activities