This research deals with the image, which potential tourists may have about a tourist destination.Using a quantitative approach and a marketing and communication perspective, we tried to investigate how Brazil is seen by potential tourists who happened to be European students studying at the Halmstad University, Sweden. The research highlighted six categories, upon which the tourists’ image of Brazil is based, namely hospitality of the population, sexuality, tourism infrastructure, environment, economy, protection and safety. The results show that the image held by the studied target group about Brazil as a tourist destination, is an exotic country with a friendly population with an exuberant nature; the main identity icons are football and...
Mestrado em MarketingO turismo desempenha um papel importante na economia Portuguesa. Todos os esfor...
The study of destination image has been asserting itself as an instrument of differentiation, helpin...
Destination images are critical to the success of tourism destinations, because they influence both ...
Brazil has hosted mega-events in recent years, such as World Youth Day, Rio+20, and in particular, s...
The tourist destination image is recognized by many scholars in the area as one of the main factors ...
Abstract The use of 'sustainability' as a factor of market differentiation has been recurrent among ...
This article seeks to understand how foreigners make their image about Brazil and investigates simil...
The current paper analyses the image of Brazil as it has been developing in the Brazilian mindset an...
A Multicolor Aquarelle: Brazil`s Design Painted by Foreign Tourists. The aim of this paper was to id...
Mestrado em MarketingTourism destination image is one of the most approached concepts in tourism sci...
For the past three decades, the academic community has sought to advance the analysis relating to th...
This study explores image formation, country branding and public diplomacy. It constructs theoretica...
Abstract Proposal: The growth of tourism leads to a large increase of tourism products offered in ...
The past two decades presents a rapid development of country image research. From the literature, se...
The present research aims to explain more deeply the Theory of the Image of Tourist Destination and ...
Mestrado em MarketingO turismo desempenha um papel importante na economia Portuguesa. Todos os esfor...
The study of destination image has been asserting itself as an instrument of differentiation, helpin...
Destination images are critical to the success of tourism destinations, because they influence both ...
Brazil has hosted mega-events in recent years, such as World Youth Day, Rio+20, and in particular, s...
The tourist destination image is recognized by many scholars in the area as one of the main factors ...
Abstract The use of 'sustainability' as a factor of market differentiation has been recurrent among ...
This article seeks to understand how foreigners make their image about Brazil and investigates simil...
The current paper analyses the image of Brazil as it has been developing in the Brazilian mindset an...
A Multicolor Aquarelle: Brazil`s Design Painted by Foreign Tourists. The aim of this paper was to id...
Mestrado em MarketingTourism destination image is one of the most approached concepts in tourism sci...
For the past three decades, the academic community has sought to advance the analysis relating to th...
This study explores image formation, country branding and public diplomacy. It constructs theoretica...
Abstract Proposal: The growth of tourism leads to a large increase of tourism products offered in ...
The past two decades presents a rapid development of country image research. From the literature, se...
The present research aims to explain more deeply the Theory of the Image of Tourist Destination and ...
Mestrado em MarketingO turismo desempenha um papel importante na economia Portuguesa. Todos os esfor...
The study of destination image has been asserting itself as an instrument of differentiation, helpin...
Destination images are critical to the success of tourism destinations, because they influence both ...