Processes and strategies of NPD : A survey of Malaysian Industry

In recent years, there has been a considerable interest in Malaysian manufacturing firms in New Product Development (NPD) which is considered to be indirectly a booster for the success of a firm. The purpose of the study is to highlight the NPD processes and methods used in Malaysian industry. This paper focuses only on the formal NPD-processes and NPD-strategies. From the available database, it is found that there are 250 confirmed companies from automotive, chemical, and electrical industries, which have R&D facilities; out of which 36% have agreed to participate in the survey, and 29% questionnaires have been used. The results show that the best firms have their R&D and NPD departments either overseas or partially in Malaysia