Born Global firms from emerging economies: Investigating their success factors in international markets

Over the last two decades, the Born Global phenomenon has grown into a fascinating field of internationalization studies. Several perspectives have been studied to enrich this rather new area of business research, however little has been studied in context of the types of economies from where these firms emerge. More especially, insufficient amounts of literature cover the Born Global phenomenon from the emerging market context. Therefore, the purpose of this thesis is to gain a deeper understanding of this phenomenon from the emerging market context by investigating the factors that influence these born global firms to succeed in their international markets. We conducted a case study of two companies one from Mexico and another from Ghana. We adopted a qualitative approach for the literature review, data collection and analysis during the course of the study. We also utilized theoretical concepts to build a conceptualized framework to guide our study. Both primary and secondary data sources were used in this research. Our study revealed five main factors that influence born global firms from emerging economies to succeed in the international scene. These factors are both internal and external and are as follows; strategic management of the firm, networks, product differentiation, technology and markets. We found that the significance of each of the factors’ influence on the companies was specific to type of industry and product/service offering