SMART-bag

In autumn in 2010 the project group came in contact with the travel company Golf Joy in Halmstad. They had been briefed on the problems of their customers had when they travel with their golf bags and contacted Halmstad University for help in solving this problem. When we heard about this idea, we became curious and contacted the company. After a successful meeting, we took the problem with us to the school and began to brainstorm to see how we could solve the problem. The goal was to produce a stylish and functional travel golf bag with the cart and bag in one and launch it in the golf season in 2012. But the main goal was to make traveling easier for the golfer. It should be easy to get from one place to another with the golf bag. However, the journey to the final result has not been easy. In the following report, you can follow our journey from idea to finished product with both positive and less positive obstacles. To get the best information possible, we went to a golf trade show in Jönköping where we got to mingle with the greatest golfing companies in the industry. We have been out on some golf courses and talked to golfers of all levels. It turned out that golfers in general were interested in a product like this. The result of all the work was a golf bag with the cart and bag in one. This makes it easy to take the bag with you anywhere you go and is very convenient for those who do not have access to a car. It is possible to pack some clothes and shoes in to the bag, so the only things you need to carry with you is hand luggage and golf bag, which in turn makes the journey smoother. Product function and meaning have fluctuated much back and forth during the project, what should be added, which target group is the bag for, and so on. Now, after a year's work, the concept is clear and the bag already has buyers