Organizational Culture – A Key Factor for the Creation and Implementation of the Company Strategy

The study is devoted to the role and place of the organizational culture in the strategic management process. On the basis of theoretical analysis of the nature and particularities of culture in the organization are derived its content features, including elements, functions, tasks and etc. The influence of the characteristics of the established culture on the process of strategic planning in the company is diagnosed. It is also scrutinized the reverse relationship – the need for cultural adaptation to the requirements of the chosen competitive strategy. The key characteristics of organizational culture necessary to achieve success in today's market conditions of competition are also outlined.