Add to ORKGIn this paper we analyzed the branding in small business. Using a desk research on Internet and the press we have identified the practices small businesses use to enhance their brand and the brand dynamics in small business. Our main contribution is that we tried to figure out the strategy of branding in small business. This need further to be investigated in order to understand how branding works in small business and to better capture the role of branding in small business.branding, small business, brand strategy
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
Our research has been driven by theapparent lack of rigorous theory within thebranding literature. T...
This study seeks to better understand corporate branding in the context of SMEs (small and medium si...
In this paper we analyzed the branding in small business. Using a desk research on Internet and the ...
The purpose of this article is to show the relationship between branding and brand management in sm...
Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately...
Small and medium sized companies represent 99% of businesses in the European Union and provide two t...
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
This thesis identifies the definition and value of brand and branding in modern world. The research ...
Branding is in the midst of those marketing gadget which are presumed to be used for only large-size...
Brand Management are very common in large company. Brand Management involves understanding all aspe...
Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some own...
Branding aids companies in the acquisition of new customers, allows them to build a favourable reput...
Purpose – The motivation behind this research is to remedy a gap in the literature on the role of br...
Branding has today a central role in marketing. Branding has in theory been focused on brands of l...
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
Our research has been driven by theapparent lack of rigorous theory within thebranding literature. T...
This study seeks to better understand corporate branding in the context of SMEs (small and medium si...
In this paper we analyzed the branding in small business. Using a desk research on Internet and the ...
The purpose of this article is to show the relationship between branding and brand management in sm...
Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately...
Small and medium sized companies represent 99% of businesses in the European Union and provide two t...
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
This thesis identifies the definition and value of brand and branding in modern world. The research ...
Branding is in the midst of those marketing gadget which are presumed to be used for only large-size...
Brand Management are very common in large company. Brand Management involves understanding all aspe...
Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some own...
Branding aids companies in the acquisition of new customers, allows them to build a favourable reput...
Purpose – The motivation behind this research is to remedy a gap in the literature on the role of br...
Branding has today a central role in marketing. Branding has in theory been focused on brands of l...
Branding is of the essence in present times. Businesses today are more than manufacturers or supplie...
Our research has been driven by theapparent lack of rigorous theory within thebranding literature. T...
This study seeks to better understand corporate branding in the context of SMEs (small and medium si...