The Effect of Sexualized Commercials of Self-Objectification

This study is designed to examine the effect of sexualized commercials on self-objectification. Body mass index (BMI) will be examined as a potential moderator of any effects. Participants (N=50) will be randomly assigned to a control group, where they will be asked to watch a series of neutral commercials, or an experimental group, where they will be asked to watch a series of sexualized commercials. After viewing the commercials, participants will be given a self-objectification questionnaire and asked to report their BMI. A 2 (neutral, sexualized) x 3 (high BMI, moderate BMI, low BMI) ANOVA will be used to analyze the data