Salesmanship and business efficiency /

Personality development -- Introduction -- A definite purpose -- Secret of leadership -- Character building -- Personality and how to develop it -- Fear and the antidote -- Qualities that will enable you to win -- Turning minutes into money -- Mental analysis -- Human nature analyzed -- The five senses -- Salemanship -- What is salemanship? -- Why salemanship has developed so slowly -- The mental law of sale -- Your pre-approach in selling -- The approach -- Arousing interest -- Producing conviction -- Creating desire -- Closing the sale -- Laws of suggestion -- National cash register selling methods -- Unusual selling talks -- Management -- Intelligence and business success -- Building a $10,000,000.00 sales organization -- Management -- Service -- Plates and graphic charts -- Appendix -- Index.Mode of access: Internet.OSU's c.1 gift of Professor Bernard J. La Londe