Recruitment and Active Job Search 2.0: The Facebook Social Phenomenon

[Resumo] As redes sociais están a transformar a maneira tradicional de buscar, leccionar e xestionar as persoas. Os cambios, constantes, están a obrigar os responsables de recursos humanos (RR. HH.) a se renovaren e mudaren tamén a súa mentalidade e a forma de desenvolveren o seu traballo. Os departamentos de xestión de persoas están a adaptarse ás novas necesidades e esixencias, integrando as redes sociais dentro das súas políticas co fin de atraeren e captaren o mellor talento.O que se pretende plasmar neste artigo é a importancia que están a adquirir as redes sociais no ámbito dos RR. HH. Analizaremos o uso destas ferramentas desde dous puntos de vista:dunha parte, o dos expertos de RR. HH., que cada vez utilizan con maior frecuencia as redes sociais nos seus procesos de recrutamento, tanto para publicaren ofertas de emprego como para obteren máis información sobre os candidatos; e, da outra, o dos candidatos, que están a modificar as súas tendencias para procuraren prego[Abstract] Social networks are transforming the traditional way of searching, selecting, and managing people. These constant changes are forcing responsible for human resources to renew, change their mindset and the way they develop their work. People management departments are adapting to changing needs and demands, integrating social networks within their policies in order to attract and recruit the best talent.This paper is intended to reflect the importance social networks are acquiring in the field of Human Resources. We will analyze the use of these tools from two points of view. On the one hand, from the viewpoint of the experts of Human Resources, who increasingly use social networks more frequently in their recruitment processes, both to post their jobs and to obtain more information about the candidate. And on the other hand, from the point of view of candidates, who are changing their trends to look for jobs