Elements of the Semiotic Basis of Cultural Communication in Psychological Trends

[Abstract] According to the contemporary psychological knowledge, the semiotics of communication emerges in various, pluralistic interhuman relations and reflects the symbolic capabilities of the human beings. As for the behavioral schemes, communication has evolved from the objective flow of information to that which shows the course of phenomena «inside» the world. The forms of human communication under examination by the cognitive psychology constitute cognitive schemes, activities steered by the interaction of the brain structures and the environmental factors. Psychoanalysis deals with the symbolizing of human experiences. The humanistic and existential trends in psychology recognize as critical speech acts, conversation, narration and dialogues where personal values are shown. The weakness of the psychological concepts — starting from cybernetic tradition to the narrative one — lies in ignoring the concrete social conditions, culture and social history. The contemporary psychology mainly lacks semiotic tools both of personal forms of diagnosis and the improvement of communication in the cultural environment. The weak side of the examination of inter-human relations in social sciences and humanities (not only in psychology) are the semiotic methods of analyzing and shaping the forms of communication concerning senses of activities and experiences of a human being in the cultural and historical environment. The perspectives and historicisms which emerged after the collapse of the world communist system manifest ideologically decreed a cultural and intercultural dialogue