Territorialisation of sociotechnical innovations for qualifying local products: The case of milk lamb in Corsica and Sardinia

Relocalization of economy is a contemporary dynamic affecting agriculture. It questions the qualification schemes of origin with geographical indications (GI’s), dedicated to distant markets. The renewal of the relationship between urban and rural areas, or issues related to heritage tourism are questioning the foundations of GI trade. The local product inscription in a close commercial sphere leads to modify the socio-technical systems initially built around a domestic model. Quality is revisited through innovations embedded in the local context and its specificities. Lock-in hinders the adoption of these innovations and different types of resources will be mobilized to build a new activity model