BTL activities of Asiatic Experiential Marketing Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2016.Cataloged from PDF version of Internship report.Includes bibliographical references (page 22).Below the line marketing activities becomes so complicated in twenty first century. It is very important for an agency to maintain the service quality and satisfy its clients by delivering the service in the shortage time period. Complication becomes so acute when an agency needs to deal with both of the client group one is Social Client and Another one Corporate Client. Both of the groups has a distinguished set of complications in order to provide the service but Asiatic events has managed over the year finest possible way to service its clients and that is why Asiatic Events is the Industry leader in Below the Marketing Agency. They design the corporate events with the ambience relevant to the project which is vital key for success. Every day they are concern to reduce the gap between client and themselves which helps them to provide better service which helped them to dominate the competitors. Today in the market most of the renowned brands look for AEML for designing their BTL campaigns, this is possible because they are able to position in the mind of the consumer. Clients such as BATB, Grameenphone, Unilever, HSBC etc. are main stakeholder of Asiatic. Grameenphone’s new platform for youth based community “hangout” is one of the big projects we are working with right now.Saddam HassanB. Business Administratio