BTL activities of Asiatic Experiential Marketing Limited

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2015.Cataloged from PDF version of Internship report.Includes bibliographical references (page 38).Below the line marketing activities in recent days became so complicated, therefore it is very important for an agency to maintain the service quality and satisfy its clients, by delivering the service in the shortage time period. Complication becomes so acute when an agency needs to deal with both of the client group one is Social Client and the other one Corporate Client. Both of the groups has a distinguished set of complications in order to provide the service but Asiatic events has managed over the year finest possible way to service its clients and that is why Asiatic Events is the Industry leader in Below the Marketing Agency. They design the corporate events with the ambience relevant to the project which is vital key for success. Every day they are concern to reduce the gap between client and themselves which helps them to provide better service which helped them to dominate the competitors. I worked on a number of projects simultaneously, I started my work with Internet Genius (I-gen) a concern of Grameenphone and Prothom Alo where I had to prepare, documentation of the activities which took place in the district level of Bangladesh. I also worked at World Fish launching event which is a concern of USAID Preparing BTL campaign for Globatt battery where I had to prepare Gantt chart, develop feasible ideas for the campaign and lastly visiting various location for branding installation. Today in the market most of the renowned brands look for AEML for designing their BTL campaigns, this is possible because they are able to position in the mind of the consumer.Clients such as BATB, Grameenphone, Unilever, HSBC etc. are main stakeholder of Asiatic Bondhu Garage one of the big project they are working with.Saurov DharB. Business Administratio