Add to ORKG[[abstract]]In the high-speed world of Internet marketing, the use of viral advertising is increasing in popularity (Aguirre, 2001; Krishnamurthy, 2000; Ives, 2005). Consumers like a company’s message and spontaneously share it with friends, often through e-mail or cellphone text messages (Ives, 2005).[[fileno]]2070301030001[[department]]科技管理研究
The Internet and social media technologies can make a brand ‘viral’ by enabling people to share cont...
Viral advertising might be described as a communication in a short period of time related to product...
Introduction: Mass marketing methods have been used by businesses around the world to reach large au...
Proliferation of the Internet provides new ways for consumers to acquire information on products and...
[[abstract]]Businesses use viral marketing to build traffic and website awareness. Despite the fact ...
The focus of this paper is viral marketing – the process of creating, receiving, sending and forward...
Viral marketing is considered to be part of internet marketing. A virus as an information carrier sp...
Viral marketing is an extremely powerful and effective form of internet marketing. Itis a new form o...
While traditional marketing is a kind of marketer-to-consumer communication, viraladvertising is con...
Viral marketing is a marketing tool that is becoming more common in the marketing industry. As peopl...
© The Author(s). This is an open access article distributed under the terms of the Creative Commons ...
The key purpose for the thesis research was to understand the importance of Virality and Viral Marke...
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the m...
The objectives of this article are threefold. First, it provides an overview of the past published s...
Abstract: Viral marketing uses electronic communications to trigger brand messages throughout a wide...
The Internet and social media technologies can make a brand ‘viral’ by enabling people to share cont...
Viral advertising might be described as a communication in a short period of time related to product...
Introduction: Mass marketing methods have been used by businesses around the world to reach large au...
Proliferation of the Internet provides new ways for consumers to acquire information on products and...
[[abstract]]Businesses use viral marketing to build traffic and website awareness. Despite the fact ...
The focus of this paper is viral marketing – the process of creating, receiving, sending and forward...
Viral marketing is considered to be part of internet marketing. A virus as an information carrier sp...
Viral marketing is an extremely powerful and effective form of internet marketing. Itis a new form o...
While traditional marketing is a kind of marketer-to-consumer communication, viraladvertising is con...
Viral marketing is a marketing tool that is becoming more common in the marketing industry. As peopl...
© The Author(s). This is an open access article distributed under the terms of the Creative Commons ...
The key purpose for the thesis research was to understand the importance of Virality and Viral Marke...
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the m...
The objectives of this article are threefold. First, it provides an overview of the past published s...
Abstract: Viral marketing uses electronic communications to trigger brand messages throughout a wide...
The Internet and social media technologies can make a brand ‘viral’ by enabling people to share cont...
Viral advertising might be described as a communication in a short period of time related to product...
Introduction: Mass marketing methods have been used by businesses around the world to reach large au...