The concept of reflectivity is interesting in that it is a simultaneous generalization of commutativity, cancellation and separativity. This thesis studies reflective semigroups as well as a related notion called reflexive subset of a semigroup.;In Chapter 2, a new notion called strongly viable semigroups is introduced. This notion is weaker than reflectivity. Some previously known results for reflective semigroups are shown to hold for strongly viable semigroups. The maximal separative homomorphic image of any given periodic strongly viable semigroup is described. Every homomorphism into a group of a reflective semigroup with a minimal one-sided ideal is shown to have a group image. Chapter 3 shows that a semigroup is reflective, (eta)-sim...